Book Buyers Would Prefer Free Books With Advertising to Paying, Survey Says

dbw reporting:
According to a recent survey, nearly half of U.S. book buyers would prefer free e-books supported by advertising than to pay even $0.99 for an e-book.
The survey was conducted among 5,000 people in the U.S. and UK by eBookPlus, a company that calls itself a “pioneer” in the “sponsored e-book market.”
According to the survey, in the U.S.:
– 45.7% of readers prefer free e-books with advertising (a 15-second pre-roll at the beginning of chapters)
– 20.8% prefer to pay $0.99 for an e-book without advertising
– 9.1% would pay up to $2.99 for a version without advertising
– 10.3% would pay up to $19.90 for a version without advertising
– 14.1% would prefer to download a pirated version
More survey results and the company’s announcement below:
Ebooks for 99 cents or free with advertising: which do readers prefer?...
http://www.huffingtonpost.com/craig-kanalley/problem-social-media-addiction_b_1949488.html