Friday, October 30, 2015

Facebook, Twitter and the death of the link

Fortune reporting:
...Facebook’s “Instant Articles” and Twitter’s new Moments feature seem to be accelerating this phenomenon, for better or worse. The whole point of Facebook’s Instant Articles project, in which it has formed partnerships with publishers like the New York Times, is that the content from those publishers exists completely inside Facebook’s mobile app. It’s consumed there, and shared there—there’s no link to an external site because it’s unnecessary...
So where is the downside? The risk is that since news consumption occurs entirely inside Facebook, the social network becomes thedefault source of news for large numbers of people, and they eventually stop associating that news with the outlet that actually created it. There’s already some evidence that this is happening...

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