In a move meant to blunt escalating European Union action against Google’s marketplace dominance, Google will tomorrow announce a $150 million partnership, to be spent over three years, in support of something called the Digital News Initiative (DNI), I’ve learned through several confidential sources.
...At least seven major European publishers have signed on to the initiative. They include, Italy’s , France’s , Germany’s, Spain’s and Netherlands’ . Organizers consider the program an “open” one, so expect more publishers to join as well. It is a distinctly Eurocentric initiative, with no U.S.-based publishers as initial signatories, though the architects of the initiative expect its fruits to be globally useful for new companies.
...1) $150 million Google commitment toward news innovation. That’s, of course, the stream that will catch the most attention. The work will focus on product and platform improvement.