Friday, January 23, 2015

The case for, and against, integrated print-digital newsrooms

digiday reporting:
...Now that time has passed, some publishers are recognizing that each platform has a distinct nature that demands its own specialists. We talked to two publishers, one with an integrated newsroom and one with separate print/Web staffs, to give both sides of the issue.
Daily News The tabloid paper integrated its print and Web staffs in 2011 when it also adopted a new content-management system, believing a platform-agnostic approach would help increase its posting volume. Today, the 270-person edit staff generates 200-300 online posts a day, up from 50 two years earlier, and traffic has grown to 26 million monthly uniques, a nearly 50 percent increase, according to comScore...
Daily Mail The online arm of the Daily Mail of the U.K. has become a digital powerhouse, with a U.S. audience (47 million uniques) that trumps many homegrown news sites, and, it’s worth noting, doubling its homepage traffic in the past two years. It credits that growth with a site that’s always been managed separately from the print paper, a practice that continued when Martin Clarke became editor-in-chief in 2006...

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