The case for, and against, integrated print-digital newsrooms
...Now that time has passed, some publishers are recognizing that each platform has a distinct nature that demands its own specialists. We talked to two publishers, one with an integrated newsroom and one with separate print/Web staffs, to give both sides of the issue.
Daily News The tabloid paper integrated its print and Web staffs in 2011 when it also adopted a new content-management system, believing a platform-agnostic approach would help increase its posting volume. Today, the270-person edit staff generates 200-300 online posts a day, up from 50 two years earlier, and traffic has grown to 26 million monthly uniques, a nearly 50 percent increase, according to comScore...