Thursday, December 11, 2014

Content is King, But Viewing Habits Vary by Demographic

Nielsen reporting:
All Americans spent a little more than 141 hours a month connecting with traditional television in third-quarter 2014. During the same period, the overall population also saw over an hour increase in time spent watching time-shifted content and a four-hour increase watching video on the Internet.
But not all consumers are watching the same way. Among the different race/ethnicities featured in the report, content consumption varies widely.

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