5 Ways to Fix Book Publishing

The Daily Beast reporting:

This model of literary production is doomed. The idea that there should be centralized, massively consolidated, bureaucratic organizations known as the major trade houses, with multiple layers of editors, vast publicity departments, and books fed to them by an entity known as literary agents, only to take repeated losses and rely on a few stars to help them break even, is bound for extinction.

Is the current publishing model salvageable? Or is it time to scrap everything and start over? If book publishing is to survive, something drastic will have to occur. The technology already exists to make publishing a democratic venture, driven from the bottom up rather than the other way around.

The discussion of the crisis of publishing persists mostly at a pedestrian level. The alternatives offered are minor fixes, taking existing production, distribution, and consumption methodologies for granted. We don’t need to figure out how to maximize sales with the latest e-reader. We need to reconceive the concepts of writing, editing, and reading, and subject every institutional component to radical critique. It isn’t a question of which reading device is best, or how publishers will make up for the loss of Borders, or how they can squeeze more money out of the present distribution model.

The crisis of publishing is really the crisis of writing and reading. The publishing industry today generally obstructs the free flow of energies between readers and writers. It is a broker for celebrity authors, taking the entire literary culture on a downward slope because the definition of “commercial” is constantly being dumbed down. Hence, cookie-cutter books, formulaic sensations, highly publicized advances, the anachronistic book tour, and literary stars with all the trappings of their brethren in the movie and fashion industries. Rather than pushing more of the product that publishers already offer, the nature of the product itself must change. Yes, there is a crisis in publishing, but this is good because it means that the public isn’t buying the hype....
http://www.thedailybeast.com/articles/2013/07/12/5-ways-to-fix-book-publishing.html?utm_medium=email&utm_source=newsletter&utm_campaign=cheatsheet_afternoon&cid=newsletter%3Bemail%3Bcheatsheet_afternoon&utm_term=Cheat%20Sheet