Undergrads demand relevant ads
By
the time the class of 2016 graduates, close to 90% of college students
in the US will own a smartphone. Fewer will carry tablets, but
penetration levels will be high if recent trends continue; between March
2011 and January 2012 alone, tablet ownership tripled among college
students.
Mobile devices are considered necessities by today’s undergrads; they are extensions of their digital existence and personality. While laptops were once considered wonderfully mobile, fewer students bought them this year. The computing power and widespread availability of affordable smartphones (and increasingly tablets) has students flocking to these newer and even more portable devices.
Today, roughly two-thirds of students walk college campuses—and store aisles—knowing whatever information they need is accessible through their smartphone. They challenge statements made by professors, prices quoted by salespeople and the creativity of mobile marketers.
Mobile devices are considered necessities by today’s undergrads; they are extensions of their digital existence and personality. While laptops were once considered wonderfully mobile, fewer students bought them this year. The computing power and widespread availability of affordable smartphones (and increasingly tablets) has students flocking to these newer and even more portable devices.
Today, roughly two-thirds of students walk college campuses—and store aisles—knowing whatever information they need is accessible through their smartphone. They challenge statements made by professors, prices quoted by salespeople and the creativity of mobile marketers.
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