We won’t go into details, but things look a little different, don’t they? We all change behaviors based on our environment. Physical location and surroundings have a lot to do with our mindset, and can influence how we do just about everything.
Behavior on a mobile phone vs. a desktop computer is no exception. Your physical location, state of mind and desired outcomes can be profoundly different depending on which device you are using, yet recent efforts to adapt desktop sites to mobile often ignore these differences and simply scale the online experience to a smaller screen. The result is a degraded end-user experience that may not meet the needs of a mobile environment, as well as disappointing outcomes for marketers and consumers.
A Brief Explanation: Responsive vs. Mobile Web
At the most basic level, it’s the difference between having one website or two. Responsive design allows the layout, scale and orientation of the desktop site to be adapted to a mobile viewing experience. The content served up to the user is the same as on a desktop site, and while they layout is organized to accommodate a smaller screen, it is important to remember that the integrity of the desktop site is intended to remain as true to form as possible and any changes to the desktop site will also affect the mobile site. Responsive design is concerned only with size and scale, not with the end user’s device type or presumed environment.A mobile website is separate and distinct site from the desktop site, and must be maintained as such. It is designed to cater to the mobile experience, and makes the assumption that the end user has different objectives than they would on a desktop site. This means the mobile site may not offer the full scale of content served up on the desktop version, and the options presented on the landing page may be refined accordingly. media reporting:
Picture yourself at a work event. What are you wearing? What are you talking about? How loud are you talking? If you indulge at all, how much have you had to drink? Now picture yourself on a weekend trip with a group of friends.
We won’t go into details, but things look a little different, don’t they? We all change behaviors based on our environment. Physical location and surroundings have a lot to do with our mindset, and can influence how we do just about everything.
Behavior on a mobile phone vs. a desktop computer is no exception. Your physical location, state of mind and desired outcomes can be profoundly different depending on which device you are using, yet recent efforts to adapt desktop sites to mobile often ignore these differences and simply scale the online experience to a smaller screen. The result is a degraded end-user experience that may not meet the needs of a mobile environment, as well as disappointing outcomes for marketers and consumers.
A Brief Explanation: Responsive vs. Mobile Web
At the most basic level, it’s the difference between having one website or two. Responsive design allows the layout, scale and orientation of the desktop site to be adapted to a mobile viewing experience. The content served up to the user is the same as on a desktop site, and while they layout is organized to accommodate a smaller screen, it is important to remember that the integrity of the desktop site is intended to remain as true to form as possible and any changes to the desktop site will also affect the mobile site. Responsive design is concerned only with size and scale, not with the end user’s device type or presumed environment.A mobile website is separate and distinct site from the desktop site, and must be maintained as such. It is designed to cater to the mobile experience, and makes the assumption that the end user has different objectives than they would on a desktop site. This means the mobile site may not offer the full scale of content served up on the desktop version, and the options presented on the landing page may be refined accordingly...
http://venturebeat.com/2014/07/27/is-responsive-design-killing-mobile/?utm_source=API%27s+Need+to+Know+newsletter&utm_campaign=8e50fcfc40-Need_to_Know_July_28_20147_28_2014&utm_medium=email&utm_term=0_e3bf78af04-8e50fcfc40-31701933
