Rafat Ali: Media builds a brand, data builds the revenue

Poynter reporting: 


http://www.poynter.org/latest-news/top-stories/183189/rafat-ali-media-builds-a-brand-data-builds-the-revenue/?utm_source=Daily+Buzz+from+eMedia+Vitals&utm_campaign=5d9c3f36e4-_nb_DB_07-30-2012&utm_medium=email